River Rock Outdoor Influencer Program

River Rock is looking for 3 energetic, diverse, and outdoor loving outdoor influencers!

River Rock is a fun brand that celebrates inclusive and responsible outdoor adventures.


If you –

  • Love to go on outdoor adventures
  • Love to talk about outdoor adventures
  • Love to test new gear for outdoor adventures


Then you might just be the perfect fit for our first ever River Rock Outdoor Influencer Program!


River Rock Outdoor Influencer Program Description:

We are on the hunt for three influencers to join our family of outdoor enthusiasts!  We are looking to partner with community members who are passionate about our regional outdoor resources, are knowledgeable in various outdoor activities, and who love to share their knowledge with the public.  Our influencers are adventurous, unique, driven to find the best outdoor gear and products, and dedicated to exploring the outdoors.


River Rock Outdoor Influencer Responsibilities:

  • Provide feedback on regional hikes, crags, or paddling spots – the places you know and love!
  • Test out products supplied by River Rock and provide feedback to the management team.
  • Allow River Rock to share your adventures on our social media and website.
  • Share with your social media following any River Rock gear you are using, testing, and loving!
  • Tagging #adventureinanydirection when you’re out on a fun adventure.


River Rock Outdoor Influencer Expectations:

  • Serve as a River Rock Outdoor Influencer from April 1st, 2022 – April 30th, 2023.
  • Ability and desire to get outdoors and to share your love for our regional outdoor assets!
  • Excellent verbal and written communication skills.
  • Friendly, approachable, and outgoing personality.
  • Working knowledge of social media platforms and tools (Instagram Reels, Facebook, YouTube, or TikTok).


River Rock Outdoor Influencer Specific Tasks:

  • Active, public accounts on at least 2 social media platforms – Instagram, Facebook, YouTube, or TikTok.
  • At least 6 social media posts in an outdoor location (regional preferred) – to include a simple video or photo and content development.
  • At least 2 product tests – including video or photo and content development (test item provided by River Rock).


River Rock Outdoor Influencer Benefits:

  • Recognition as a River Rock team member on the company website and social media.
  • Three swag boxes with River Rock and other outdoor brand gear.
  • River Rock pro-discounts.
  • Free test gear for demonstration and use in social media content.
  • Access to Vendor-clinics and events.